An email list is often overlooked in the industry, but used effectively it can be a huge game changer. Studies show the hospitality industry has a 40% open rate for emails — that's huge.
Guests who subscribe to your email list are already your superfans. You can use this powerful channel to target them in a direct way that's impossible to do with a shotgun approach like Social Media or traditional advertising.
But, maintaining value in your email marketing is time consuming and a huge challenge. That's why Mise is here. Off-source that burden to us, we know what we're doing.